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Patent Landscape Studies |
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The patent landscape study is a comprehensive analysis of patents to benefit product managers, scientists, and patent attorneys. It is a map and a discussion of patent activity in a specific technology area that significantly improves your ability to make major business decisions. The innovative and research based companies are increasingly doing themselves or outsourcing patent landscaping, prior to planning their future research projects. A patent landscape reveals past and present activities of various top and small players in a given broad-spectrum of technology. It includes the white space analysis, which results in identification of problematic and safest research areas.
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It can also give insight to new potential areas, where there is a possibility of improvement. It provides additional insights, including trends in the IP activity over the time and who and what the technological progress had been made during a defined period of time. The geographical distribution information the patent families, will reveals market trends over a time duration and results in forecasting future potential market.
Our Patent Landscape Studies provide clients with a broad, yet detailed view of the current state of intellectual property for a specific market. These studies are conducted by industry professionals who are subject matter experts in their respective areas. Each report consists of assignee-wide distribution of IP activity, key players in the market, relevant patents categorized by sub-group, IPC and PTO Class distribution, as well as year-wise distribution. The goal of our Patent Landscape Studies is to increase your potential for developing new technologies that can be patented and also to reinforce existing markets or secure new market shares. Our clients have used these studies to determine new areas of growth, avoid undue risk, enable key business areas, and make key funding decisions. |
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Invention Disclosure Drafting |
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In the chemistry space, our expertise includes molecular structure analysis, Markush structure searching, organic, inorganic chemical processing, formulations and others. We have extensive experience to perform various types of chemistry searches in CAS’ databases through STN Express. |
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Patent Portfolio |
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A patent portfolio is a collection of patents owned by a single entity, such as an individual or corporation. The patents may be related or unrelated. The monetary benefits of a patent portfolio include a market monopoly position for the portfolio holder and revenue from licensing the intellectual property. Non monetary benefits include strategic advantages like first-mover advantages and defense against rival portfolio holders. Because patents have a fixed lifespan, elements of a portfolio of patents constantly expire and enter the public domain.
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Market Research |
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It is the process of systematically gathering, recording and analyzing data and information about customers, competitors and the market. Its uses include helping create a business plan, launch a new product or service, fine tune existing products and services, and expand into new markets. Market research can be used to determine which portion of the population will purchase a product/service, based on variables like age, gender, location and income level.
A list of questions that can be answered through market research:
- What is happening in the market? What are the trends? Who are the competitors?
- How do consumers talk about the products in the market?
- Which needs are important? Are the needs being met by current products?
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Competitive Analysis/Intelligence |
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For corporate competitors, patents are a battleground: territory taken, battle lines drawn. Most companies lack a map of the terrain, blindly groping through patent minefields. Stumbling into patent infringement is no way to do business. Competitive intelligence gives a detailed insight on the patents in the area of interest.There are several scenarios where examining the patent portfolios of competitors are useful. One is for cross-licensing. It may seem surprising, but many companies do not fully exploit their own patented features. A cross-license may help gain a competitive edge by adopting features patented by someone else.
In preparing for a new product launch, patent concerns should loom. A company should perform competitive intelligence, to know the patents a competitor holds that may be asserted. To be forewarned is to be forearmed. Workaround may easily trump walking into a trap. |
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Competitive Landscape Mapping |
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Mapping and Anticipating the Competitive Landscape is a model in which a new perspective is introduced. The model helps identify which actors are sources of the critical changes in the environment having a significant impact on the organization. The anticipation of these changes means that the right action/decision can be taken in the right time frame. This mapping allows you to visualize the factors that help make a company competitive in the global marketplace.
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IP Management/IP Landscapes |
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Intellectual properties are assets with the capability of generating revenue, decreasing costs, expanding and protecting competitive positions. It will enhance customer value propositions, and increase the attractiveness of businesses in an increasingly interconnected world. A patent landscaping mainly involves understanding better the relative position of its novel technology against existing or potential competitors, while at the same time identifying organizations that might offer opportunities for:
- Collaborative development
- Licensing
- Further development of ideas or technologies
The patent landscaping not only helps in understanding the patent opportunities, but also helps in assessing new commercialization opportunities and possibilities. It provides more informed insight, both into the opportunities for further development and commercialization of its IP and also the organizations that are active in the field, but were previously unknown to them.
Procedure
- Developing an understanding of the in-house technology and the relevant market drivers
- Identifying the threats faced and the opportunities for collaboration with organizations with similar interests
- Providing IP strategy for the technology that forms the basis of the analysis and potential business relationships
- Understanding the impact of the IP might have on one company’s commercialization plans
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Technology Trend Analysis |
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Technological Trend Analysis provides information on organizations, companies, universities, research institutions, and government labs involved in R&D, with their contact details. A summary of key patents will give an insight into notable activities, technological trends, and major participants involved in the development and application of these technologies. |
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Competitive Positioning/Product Planning |
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Product Planning is the ongoing process of identifying and articulating market requirements that define a product’s feature set. Competitive positioning enables you to assess your company's perceived strengths and weaknesses against those of your competitors, in order to develop more effective strategic plans. Competitive positioning reveals where your company stands in the eyes of any given group of people through the use of perceptual maps. Perceptual maps are to business decision makers as physical maps are to military strategists. For ex, a general can develop military strategy with or without a physical map. Obviously, better strategy can be developed if the general has a map showing the terrain, and the location of friendly and enemy troops. |
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Invention Management |
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Invention Management Associates (IMA) delivers comprehensive patent management services for products and manufacturing processes that employ complex mechanical, optical, electrical and software systems. IMA principals act as a single point of contact for all your patent issues whether you have a single invention – or multiple product lines. The Invention Management Service is appropriate for organizations that routinely develop new products or product improvements and need a comprehensive strategy for identifying and protecting patentable features. IMA will customize an Invention Management Plan for your company that will dovetail with your product development cycles and with your business objectives. |
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Business Opportunity Assessment |
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In order to operate successfully in today’s dynamic business environment, companies need to constantly evaluate and assess the environment in which they operate. Responding effectively in a fast moving and complex environment requires strategic decision making to be timely and well-informed. Our team of domain experts specializes in the business research domain and they research, study, evaluate and make recommendations to companies across a wide spectrum of areas including primary research, market sizing, segmentation, product feasibility analysis, portfolio analysis, competitor analysis, industry research, customer surveys, etc.
The assessment helps organizations to implement a data-driven approach to sales and marketing, delivering customer insight to identify and quantify business opportunities and market effectively and efficiently. With our help you could expect to:
- Identify your highest and lowest performing customers
- Quantify your customer’s current and long-term value to the company
- Build informative Customer Segmentation
- Know which combinations of products are purchased: understanding customer purchasing habits will deliver the "Amazon effect" to your business and increase cross-sell revenues - find out more about Market Basket Analysis
- Reduce costs by identification of redundant products ensuring that they are not essential to your best customers!
- Understand and quantify discount effects on purchases providing a sound basis for future promotions whilst ensuring margins are not eroded!
- Grow new business through incorporation of relevant external data and thereby increase market potential
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